• 0
  • Home
  • About Us
  • What We Do

Shopping Cart

GPAM
  • Home
  • About Us
  • What We Do

Hello Alfred raises $40M in Series B

Marcela Sapone and Jessica Beck of Hello Alfred

Hello Alfred, an in-home assistant and property management startup, raised $40 million in a Series B funding round, the company announced Thursday.

Real estate companies DivcoWest and Invesco led the round, which also included New Enterprise Associates and Spark Capital.

The firm plans to use the new funds to expand into new cities (it is currently in eight) and to invest in data science.

Launched in 2014, Hello Alfred offers an alternative to the traditional property management firm in multifamily buildings. The firm’s employees receive packages on behalf of tenants and make repairs to apartments, but also offer services more akin to a personal assistant, like bringing clothes to the dry cleaner or restocking an apartment’s fridge. Tenants can request these errands through a mobile app.

Landlords pay for Hello Alfred much like they do for a property manager, but tenants can pay for additional services, like daily dog walking.

The company’s product is available in more than 10,000 apartments in the New York metro area and 40,000 apartments nationwide, a number the firm hopes to increase to 100,000 by the end of the year. Related Companies, Hines, Jamestown, Invesco and RXR Realty are clients.

Hello Alfred’s CEO and co-founder Marcela Sapone likened the company to the multifamily world’s WeWork.

“There is an overabundance of “luxury” apartments that are not differentiated in a meaningful way,” she said, arguing that landlords need to pay more attention to property management if they want to stay competitive. Developers “started planning what will be in those (new) buildings five years ago,” she said. “Five years ago a climbing gym would have been really interesting to consumers, but it’s not today.”

Hello Alfred raised $10.5 million in a Series A funding round in 2015. It is the latest in a growing list of real estate startups that raised money from major real-estate firms. Office services company Knotel, for example, recently raised $70 million in a Series B funding led by Newmark Knight Frank and the Sapir Organization.

Powered by WPeMatico

  • 31 May 2018
  • The Real Deal
  • Uncategorized
  •  Like
Artisan Realty Advisors pays $61M for Space 15 Twenty complex in Hollywood →← Anbang chairman fights fraud conviction
  • Recent Posts

    • Mayor Karen Bass blasts everyone but herself for wildfire mishandling May 7, 2025
    • WEA, Beverly Hills Estates cut deal on $27M Malibu Colony home May 7, 2025
    • Oil firm eyes homes, hotel near Bolsa Chica wetlands in Huntington Beach May 7, 2025
    • Bankrupt Rite Aid to market 1.3K stores, including dozens in LA County May 7, 2025
    • Carolwood flexes with new LA pocket listings portal, boasting $1B+ in inventory May 7, 2025
  • Recent Comments

    • Archives

      • May 2025
      • April 2025
      • March 2025
      • February 2025
      • January 2025
      • December 2024
      • November 2024
      • October 2024
      • September 2024
      • August 2024
      • July 2024
      • June 2024
      • May 2024
      • April 2024
      • March 2024
      • February 2024
      • January 2024
      • December 2023
      • February 2023
      • January 2023
      • December 2022
      • November 2022
      • October 2022
      • September 2022
      • August 2022
      • July 2022
      • June 2022
      • May 2022
      • April 2022
      • March 2022
      • February 2022
      • January 2022
      • December 2021
      • November 2021
      • October 2021
      • September 2021
      • August 2021
      • July 2021
      • June 2021
      • May 2021
      • April 2021
      • March 2021
      • February 2021
      • January 2021
      • December 2020
      • November 2020
      • October 2020
      • September 2020
      • August 2020
      • July 2020
      • June 2020
      • May 2020
      • April 2020
      • March 2020
      • February 2020
      • January 2020
      • December 2019
      • November 2019
      • October 2019
      • September 2019
      • August 2019
      • July 2019
      • June 2019
      • May 2019
      • April 2019
      • March 2019
      • February 2019
      • January 2019
      • December 2018
      • November 2018
      • October 2018
      • September 2018
      • August 2018
      • July 2018
      • June 2018
      • May 2018
      • April 2018
      • March 2018
      • February 2018
      • January 2018
      • December 2017
    • Global Property and Asset Mangement, Inc.
      137 North Larchmont
      Los Angeles, California 90010
      +1 213-427-1127

    © 2025 GPAM