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Gone are the days when a movie theater in a multi-million-dollar property was enough to garner attention. Now, a membership to a luxury streaming platform is upping the stakes.
Red Carpet Home Cinema, founded by two entertainment heavyweights, is letting a select, affluent bunch stream major theatrical releases from the comfort of their home on the day they hit theaters, Forbes reported.
The premium content service requires individuals to pay a flat fee of $15,000 for “the box,” a proprietary in-home media server that ensures there will be no streaming issues. Once the setup is in place, they can then rent movies for $1,500 to $3,000 per film. Each rental permits two showings during a 36-hour window.
Only about 4,000 to 5,000 homes will be given access to the platform, given that they pass a strict approval process.
Fred Rosen, founder of Ticketmaster, and Dan Fellman, former Warner Bros. distribution chief, founded the Beverly Hills-based company. They’ve already convinced Warner Bros., Paramount Pictures, Disney’s 20th Century Fox, Lionsgate and Annapurna Pictures to sign on to the service.
The streaming platform is the latest extravagant amenity to become available to homeowners, who’ve become accustomed to seeing shark tanks, Hermes-branded helicopter hangars and Rolls Royce cars advertised with properties. [Forbes] – Natalie Hoberman
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