• 0
  • Home
  • About Us
  • What We Do

Shopping Cart

GPAM
  • Home
  • About Us
  • What We Do

Goodbye, NRT. Hello, Realogy Brokerage Group

From left: Ryan Schneider, Ryan Gorman, Philip White, and Pam Liebman
From left: Ryan Schneider, Ryan Gorman, Philip White, and Pam Liebman

Realogy is saying goodbye to its alphabet soup of names.

Amid a company-wide consolidation, the real estate brokerage giant is renaming NRT, the business unit that includes Corcoran Group, Sotheby’s International Realty and Coldwell Banker. The new name will be Realogy Brokerage Group.

Realogy will also rename TRG, its title insurance business, which will now be known as Realogy Title Group. It will not rename its franchise division, which is already called Realogy Franchise Group, or RFG.

The changes, which won’t affect the way the company does business, were disclosed Monday by Ryan Gorman, NRT’s president and CEO, in an email to agents viewed by The Real Deal.

Read more

  • Ryan Schneider’s vision for 2020
  • Corcoran to franchise brand
  • Corcoran, Citi Habitats merge

“We are continuously looking for ways to simplify our business and how we communicate the services we offer,” Gorman wrote in the email. He said the renaming is part of an “effort to create consistency across business units” and will allow the company to “streamline our naming conventions to showcase a singular, strong brand.”

The NRT name dates back to the 1990s, when Realogy predecessor Cendant purchased Coldwell Banker. (In 2005, Cendant spun off its real estate holdings, which by then included the Corcoran Group.)

In a statement, Realogy stressed the new names will not change anything related to the operation of individual brands, other than how the companies appear on rankings. But CEO Ryan Schneider said the simpler names do reflect Realogy’s attempt to transform itself from a holding company to an “operator of leading residential real estate brands.”

NRT was the No. 1 brokerage in the U.S. with $176.4 billion in 2018 sales, according to data firm Real Trends. Berkshire Hathaway’s HomeServices of America was No. 2 with $135.9 billion, followed by Compass at No. 3 with $45.5 billion.

Since being named CEO of Realogy in 2017, Schneider has worked to streamline the $6.1 billion company, amid heightened competition in the industry and pressure on profit margins. He’s also steered the company through a stock market reckoning after shares plunged to just $4.78 per share in April 2019 after trading at $32.87 per share in October 2017. On Monday, shares opened at $12.61 per share.

Early last year, Realogy announced it would trim $70 million from its 2019 expenses. It has since closed some Coldwell Banker offices, and in November it said it planned to sell Cartus, its relocation business for $400 million to help pay off some $3.5 billion in debt. Last month, Realogy also announced plans to close Climb, a San Francisco brokerage it purchased in 2016, and consolidate it into Coldwell Banker. Also last month, the Corcoran Group announced a merger with Citi Habitats, although company officials said the move was not a cost-cutting measure.

The post Goodbye, NRT. Hello, Realogy Brokerage Group appeared first on The Real Deal Los Angeles.

Powered by WPeMatico

  • 24 February 2020
  • The Real Deal
  • Uncategorized
  •  Like
Highlights from Day 1 of TRD’s Future City summit →← It costs $500K to build one affordable housing unit in LA
  • Recent Posts

    • Hoteliers sound the alarm on looming distress  May 24, 2025
    • Growth markets see retail boom even with tariff uncertainty May 24, 2025
    • Westchester resi project gets city OK after union drops objection May 23, 2025
    • WATCH: ‘Father of CMBS’ Ethan Penner to run for governor of California May 23, 2025
    • Fashion Island office fetches $756 psf May 23, 2025
  • Recent Comments

    • Archives

      • May 2025
      • April 2025
      • March 2025
      • February 2025
      • January 2025
      • December 2024
      • November 2024
      • October 2024
      • September 2024
      • August 2024
      • July 2024
      • June 2024
      • May 2024
      • April 2024
      • March 2024
      • February 2024
      • January 2024
      • December 2023
      • February 2023
      • January 2023
      • December 2022
      • November 2022
      • October 2022
      • September 2022
      • August 2022
      • July 2022
      • June 2022
      • May 2022
      • April 2022
      • March 2022
      • February 2022
      • January 2022
      • December 2021
      • November 2021
      • October 2021
      • September 2021
      • August 2021
      • July 2021
      • June 2021
      • May 2021
      • April 2021
      • March 2021
      • February 2021
      • January 2021
      • December 2020
      • November 2020
      • October 2020
      • September 2020
      • August 2020
      • July 2020
      • June 2020
      • May 2020
      • April 2020
      • March 2020
      • February 2020
      • January 2020
      • December 2019
      • November 2019
      • October 2019
      • September 2019
      • August 2019
      • July 2019
      • June 2019
      • May 2019
      • April 2019
      • March 2019
      • February 2019
      • January 2019
      • December 2018
      • November 2018
      • October 2018
      • September 2018
      • August 2018
      • July 2018
      • June 2018
      • May 2018
      • April 2018
      • March 2018
      • February 2018
      • January 2018
      • December 2017
    • Global Property and Asset Mangement, Inc.
      137 North Larchmont
      Los Angeles, California 90010
      +1 213-427-1127

    © 2025 GPAM