• 0
  • Home
  • About Us
  • What We Do

Shopping Cart

GPAM
  • Home
  • About Us
  • What We Do

Developer applies Q brand to Playa Vista apartments

California Home Builders' Shawn Evenhaim and Q Apartments at 5901 Center Drive, Playa Vista (The Q Playa, California Home Builders, Getty)
California Home Builders’ Shawn Evenhaim and Q Apartments at 5901 Center Drive, Playa Vista (The Q Playa, California Home Builders, Getty)

A local developer has rebranded a 376-unit apartment complex in Playa Vista, with planned luxuries to include a Tesla with driver.

California Home Builders, based in Canoga Park, bought the Modera West LA at 5901 Center Drive for $231 million last month. The seller was Mill Creek Residential, based in Boca Raton, Florida. The price worked out at $614,362 per unit.

Now the developer, known for its Q-branded multifamily developments in Woodland Hills, has removed the Modera West sign and replaced it with the Q Playa shingle, the Los Angeles Business Journal reported.

California Home Builders also launched a revamp of the three-year-old complex with features common to its luxe Q line.

They include a 24/7 concierge, complimentary valet parking, a Tesla with a driver, branded bicycles, a resort-style pool with cabanas, fitness and yoga facilities with classes and pet spas with in-house groomers.

The new owner also plans to upgrade furnishings, installing new landscaping, redesigning the interiors, painting the complex in new shades and adding EV charging stations. There’s even a new Q app, plus happy hours for more than 100 tenants.

The renovation is expected to take from eight to 12 months. The cost was not disclosed.

Rents at the Q Playa range from $2,665 to $6,358 a month.

The apartment buy is a departure from the San Fernando Valley developer’s usual business model.

“Typically, we build our properties,” Shawn Evenhaim, the company’s founder and president, told the Business Journal. “We wanted to expand the brand on the Westside and (acquiring a property) was the quickest way to do it. It had everything we wanted that we could take and transform into a Q property.”

There are five Q complexes either open or in the works in the West San Fernando Valley, each named for their respective streets. California Home Builders, founded in 1994, pivoted to building mixed-use, multi-family communities in 2016.

The first Q complexes opened at Warner Center in Woodland Hills, where the 245-unit Q Variel has been leasing for two years and the 347-unit Q Topanga began renting 10 months ago.

A 376-unit Q De Soto will open nearby in the middle of 2025. A 260-unit Q Erwin will break ground next year, while a 210-unit Q Califa will begin construction in 2025.

The Q brand was inspired by “quality” and “unique,” Evenhaim said. “The ‘q’ letter was so dominating. Usually when you have the letter ‘q’ you have the letter ‘u’ after it. To us, (the ‘u’) is the tenant.”

— Dana Bartholomew

[contact-form-7 404 "Not Found"]
Read more
  • California Home Builders breaks ground on Q De Soto in Woodland Hills
  • California Home Builders pays $231M for Playa Vista complex
  • California Home Builders wants to build a third major project in Warner Center

The post Developer applies Q brand to Playa Vista apartments appeared first on The Real Deal Los Angeles.

Powered by WPeMatico

  • 30 September 2022
  • The Real Deal
  • Uncategorized
  •  Like
Luxury grocer Erewhon allegedly failed to pay rent at new Studio City location: lawsuit →← Realtor-affiliated group sues cities over housing plans
  • Recent Posts

    • LA County greenlights self-certification for Altadena rebuilding May 8, 2025
    • Irvine Company aims to transform golf course into village of 3K homes May 8, 2025
    • Former LA police commissioner, prominent attorney to list Bel-Air estate for $24M May 8, 2025
    • Movers: Gambino Group nabs LA, NY agents May 8, 2025
    • Sacramento investor lists 270K sf DTLA office park leasehold May 8, 2025
  • Recent Comments

    • Archives

      • May 2025
      • April 2025
      • March 2025
      • February 2025
      • January 2025
      • December 2024
      • November 2024
      • October 2024
      • September 2024
      • August 2024
      • July 2024
      • June 2024
      • May 2024
      • April 2024
      • March 2024
      • February 2024
      • January 2024
      • December 2023
      • February 2023
      • January 2023
      • December 2022
      • November 2022
      • October 2022
      • September 2022
      • August 2022
      • July 2022
      • June 2022
      • May 2022
      • April 2022
      • March 2022
      • February 2022
      • January 2022
      • December 2021
      • November 2021
      • October 2021
      • September 2021
      • August 2021
      • July 2021
      • June 2021
      • May 2021
      • April 2021
      • March 2021
      • February 2021
      • January 2021
      • December 2020
      • November 2020
      • October 2020
      • September 2020
      • August 2020
      • July 2020
      • June 2020
      • May 2020
      • April 2020
      • March 2020
      • February 2020
      • January 2020
      • December 2019
      • November 2019
      • October 2019
      • September 2019
      • August 2019
      • July 2019
      • June 2019
      • May 2019
      • April 2019
      • March 2019
      • February 2019
      • January 2019
      • December 2018
      • November 2018
      • October 2018
      • September 2018
      • August 2018
      • July 2018
      • June 2018
      • May 2018
      • April 2018
      • March 2018
      • February 2018
      • January 2018
      • December 2017
    • Global Property and Asset Mangement, Inc.
      137 North Larchmont
      Los Angeles, California 90010
      +1 213-427-1127

    © 2025 GPAM