Sola Impact, the Los Angeles-based real estate firm known for an irresistibly capitalist approach to building affordable housing affordably, has been facing major obstacles that could jeopardize its plans and poke holes in its idealistic pitch. In less than a decade, Sola Impact built and rehabbed hundreds of apartment units across some of the poorer neighborhoods in Los Angeles, led by the charismatic Martin Muoto. By the early 2020s, Muoto had made Sola Impact a firm to know. Celebrities came to his project announcements, officials paid attention and the press fawned. What made Muoto’s pitch so sticky was that it […]
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