Southern California’s brokerage consolidation continues with Coldwell Banker Real Estate inking yet another franchise agreement that will give it more weight in Orange County and the Inland Empire. Jessie Rodriguez and Aaron Juarez, formerly of Cal American Homes, are the latest franchise partners with Coldwell Banker, bringing roughly 25 agents into the company’s fold. The new entity has been renamed Coldwell Banker Icon. This latest local move comes a week after Compass and Coldwell Banker parent Anywhere Real Estate closed on their $4.2 billion merger. The combined business of the nation’s two largest brokerages now counts about 340,000 agents — […]
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